Invasion #withGalaxy

Every Samsung Galaxy phone comes with a loyalty app called members. But only .03% of owners open it. To change that, we partnered with one of the most anticipated movies of the year- The Rise of Skywalker - and built an AR experience directly into the app that let users see the most iconic Star Wars ships in the skies above them. The best part? Through an auto-update of the members app, we quietly dropped the experience into 50 million phones…overnight.

Bronze - Cannes Lions, 2 x Merit - The One Show

To kick it off, we posted a video from the film’s premiere in LA.

And let the internet do its thing!

Over the next two weeks, we invaded city skies across the country, and increased app usage by 31%. See case study here.

CW: Namwan Leavell
ACD: Otavio Barbon, Rodrigo Ribiero
ECD: Rodrigo Burdman