Mercedes-Benz x Matchbox: No Limits
In 1962, Ewy Rosqvist became the first woman to win a long-distance rally when she entered the grueling Argentinian Touring Car Grand Prix. So we collaborated with Mattel to turn her iconic Mercedes-Benz into a Matchbox car, to show girls they have no limits.
Huffington Post, Forbes, Yahoo, Car and Driver, The Drum, CNET, MSN
Associative Creative Director: Zack Roif
Senior Copywriter: Chloe Saintilan
Art Director: Emily Stetzer
Copywriter: Namwan Leavell