#OutThereForUs
As COVID-19 swept across the United States, out-of-home ads became out-of-touch with millions in quarantine. But one group of people was still seeing them - essential workers. So we partnered with Ad Council to create a digital out-of-home campaign that connected people isolating inside with thousands of outdoor placements in their area. Using the hashtag #OutThereForUs, they could broadcast messages of support to the essential workers who were outside braving the early, unknown days of COVID to keep us all safe.
Launch Film
How It Works
UGC Outdoor
I got to run a thank you message to my sister Noona, a doctor on the frontlines in NYC. It meant a lot.
CW: Namwan Leavell
AD: Emily Stetzer