tOXIC THERAPY
In moments of stress and anxiety, Gen-Z turns to their vapes to cope…but ultimately, it makes things worse. So for the next phase of Truth Initative’s “It’s Messing With Our Heads”, we called vaping nicotine what it is: Toxic Therapy. We created a vape-turned-therapist (voiced by Chris Parnell) who “helps” Gen-Z…by sending them into a full-blown spiral.